In a decision entered November 24, 2015, the Nebraska District Court denied the defendants’ motion to dismiss the lawsuit. In ruling in favor of the plaintiff salon operators, the Court found that the complaint alleged facts sufficient to state a claim against both the NCC and the two individually named defendants, for both defamation and violations of the Nebraska Deceptive Trade Practices Act.
As part of its ruling, the Court found that the lawsuit sufficiently stated facts showing the alleged false and defamatory statements made by the defendants in their “The Bed Is Dead” campaign (www.thebedisdead.org/), were made in the course of the defendants’ business, vocation, or occupation. In so ruling, the Court relied on plaintiffs’ allegations that the defendants’ anti-tanning campaign was:
“a coordinated scheme [that] is funded in part by individuals and commercial entities having a direct financial interest in generating negative publicity about indoor tanning salons, including the sunscreen and cosmetic industries and those providing UV light treatments in medical facilities,” and that
“Dr. Watts and other members of the NCC have a financial interest in destroying Plaintiffs’ businesses, as Dr. Watts and others in his industry seek to offer cosmetic dermatology services to Plaintiffs’ customers, in place of those services provided by Plaintiffs.”
The Court also noted in its ruling that “Defendants’ statements, as alleged by Plaintiffs, prejudice Plaintiffs in their profession, trade, and business” and that “Plaintiffs have sufficiently alleged that Defendants’ statements are defamatory per se.”
To contribute to a dedicated fund to support this litigation, please visit the ASA Legal Fund’s GoFundMe page.