This site was established by the American Suntanning Association (“ASA”) to provide updates and court documents about the lawsuit filed by ASA member companies – including JB & Associates, Inc., Aline Bae Tanning, Inc., Maple 110 Tanning LLC, Tanning Horizons LLC, Wilson Bonn LLC, Max Tan, Inc., and Croisened, LLC (collectively, “Plaintiffs”) – against the Nebraska Cancer Coalition (“NCC”), Dr. Alan G. Thorson, M.D. and Dr. David J. Watts, M.D. (collectively, “Defendants”). The Plaintiffs filed their complaint in the District Court of Douglas County, Nebraska on July 22, 2015.

Read the full complaint.

“After being provided with factual information, the Centers for Disease Control (CDC) removed statements from its website in which they had previously stated exposure to artificial UV light before age 30 increased the risk of melanoma by 59%.”

If the CDC can acknowledge the falsity of a previously cited statistic, shouldn’t the NCC do the same?

The Allegations

The complaint asserts that the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act through numerous false and misleading statements about the indoor tanning industry, including through a campaign known as “The Bed is Dead” (www.theBedIsDead.org).

The lawsuit demonstrates with facts and science how the NCC’s campaign is filled with deception and untruths, with the stated intention of convincing consumers not to use the plaintiffs’ indoor tanning services.

It is illegal to disparage the services of a business by false or misleading representations of fact, and that is exactly what the NCC campaign does. Just as salon owners are required to operate our businesses in accordance with law and regulations, the NCC and its leadership must also operate within the law.

The ASA looks forward to finding relief through the legal system, as this case has implications for salons and customers around the country.

We hope the outcome of this case will facilitate an improved – and accurate – public discussion regarding the effects of sensible UV exposure.